20 Mar 2025 1 min read Native Spotlight

The Benefits of American Beautyberry (Callicarpa americana)

American Beautyberry is more than just a showstopper in native gardens—it’s a powerhouse of ecological and practical benefits. With its vibrant clusters of purple berries and graceful arching stems, this Florida native shrub is both functional and beautiful.

1. Wildlife Magnet

The bright berries are a vital fall and winter food source for more than 40 species of birds, including mockingbirds, cardinals, and bobwhite quail. Small mammals like raccoons and opossums also enjoy the fruit, while deer browse the leaves and twigs throughout the year (Lady Bird Johnson Wildflower Center, [1]).

2. Natural Mosquito Repellent

Native Americans and early settlers used crushed beautyberry leaves to repel mosquitoes. In modern studies, USDA researchers confirmed that compounds found in the leaves—callicarpenal and intermedeol—have mosquito-repelling properties comparable to DEET in some cases ([USDA ARS, 2]).

3. Low-Maintenance Native Shrub

Beautyberry thrives in a variety of conditions—from sun to part shade, and in sandy or clay soils. It’s drought-tolerant once established and requires little care, making it perfect for Florida-friendly and xeriscaped landscapes ([UF/IFAS, 3]).

4. Ornamental Appeal

Whether used as a specimen plant or in mixed borders, beautyberry adds seasonal interest with its vibrant fall berries and soft, green foliage. Its open form also provides cover for birds and pollinators.

If you’re looking to support wildlife, reduce pesticide use, and enjoy year-round interest in your landscape, American Beautyberry is a native choice that delivers.

Sources:

1. Lady Bird Johnson Wildflower Center. Callicarpa americana. https://www.wildflower.org/plants/result.php?id_plant=CAAM2

2. USDA Agricultural Research Service. “Mosquito Repellent Compounds Found in American Beautyberry.” https://www.ars.usda.gov/news-events/news/research-news/2006/mosquito-repellent-compounds-found-in-american-beautyberry/

3. UF/IFAS Gardening Solutions. Beautyberry. https://gardeningsolutions.ifas.ufl.edu/plants/ornamentals/beautyberry.html

Check out Callicarpa americana and other Florida native plants at Dune Sunflower Nursery, or visit our store at https://store.dunesunflower.com.